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Ellen Ziskin
Search Engine Optimization (SEO)
SEO is both an art and a science of publishing and marketing information that ranks well for valuable keywords in the search engines, such as Google and Yahoo. To optimize your website, I consider how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding, to both increase its relevance to specific keywords and to remove barriers to the indexing of search engines.
Components of a Strong SEO Strategy
- Unique, accurate page titles & title tags
- Descriptive meta tags
- Keyword Research
- Quality page content
- Site structure
- Appropriate use of heading tags
- Mobile device optimized
- Optimized images
- Link building
- Make use of webmaster tools
- Submit & verify site to search engines
- Staying up to date
Promote your website: Localized business listings, partner links & social media!
Focusing on the needs of small businesses to help create a successful, customer friendly business website. Looking at your online business goals and providing you with value added services such as strategic planning, copywriting, internet marketing, and outstanding customer service.